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Facebook Certified Community Manager Sample Questions:

1. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Compile a set of community recommendations and testimonials with individual demographic information
B) Show a graph that includes online and offline community membership growth numbers for the past 5 years
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations

2. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The approach that the team agreed upon and the company approved
B) A company-branded profile used by all community managers with each reply signed by name
C) The personal profiles of each community manager to make it clear who is replying
D) The agreed result from a recent poll stating that each community manager will use their initials

3. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Ask the members who go against group rules to explain themselves in the comments
B) Use the decline with feedback tool to remind people of the group rules they have violated
C) Create and schedule content to reinforce the guiding principles of the community
D) Create a poll in the community to ask whether new guiding principles should be introduced

4. A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

A) Continue to focus on the original community
B) Remove the members who are joining the new community
C) Create a post that discourages members from joining the new community
D) Link to the new community and encourage people to join it

5. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Review existing channel performance and replicate strategy
B) Define partnership criteria with key food and beverage influencers
C) Decide on the target audience and which platforms to use to reach them
D) Determine launch goals and milestones to achieve

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