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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) focus on crises common to the industry of the organization and the media management plan.
B) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
C) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
D) prepare for a broad range of crises and the financial, organizational, and technical factors.

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Aggressively push back against criticism.
D) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.

3. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
B) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
C) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
D) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

4. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) There is nothing that can be done; the article has already been published.
C) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D) Contact the reporter with the correct information and request a correction be published, if possible.

5. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) When sharing the speaker's ideas.
B) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
C) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
D) When the speaker pays for mentioning her name on the blog.

Solutions: