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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A) `person.name.firstName ? "Valued Customer"`
B) `fallback(person.name.firstName, "Valued Customer")`
C) `IF(person.name.firstName, person.name.firstName, "Valued Customer")`
D) `person.name.firstName || "Valued Customer"`

2. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In a 'Condition' activity at the beginning of the journey to check the date.
B) In the properties of the initial 'Audience Qualification' event.
C) In the Journey Properties, before entering the canvas.
D) In the 'Email' activity properties for the first email.

3. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) All profiles from the old version are immediately moved to the corresponding activity in the new version.
D) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.

4. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Set the entire schema to be read-only.
B) Remove the fields from the schema and store them in a separate system.
C) Encrypt the fields in the schema.
D) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.

5. A marketing manager is reviewing the validation process for a journey. The journey has a maximum capacity of 100 simultaneous test profiles in a single test session. The QA team needs to test with 150 different profile variations.
How can the QA team test all 150 profiles?

A) They can run the first 100 profiles, disable and then re-enable test mode to start a new session for the remaining 50.
B) They must duplicate the journey and split the test profiles between the two copies.
C) They can request an administrator to increase the test profile limit for this specific journey.
D) They cannot; the limit is a hard cap per journey.

Solutions: