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IBM DemandTec Sales Mastery Test v1 Sample Questions:

1. The target market for DemandTec Deal Management includes retailers with a high degree of vendor funded promotions and a large vendor ecosystem including all but the following retail segments:

A) Grocery Stores
B) Drug Store Chains
C) Mass Merchandise
D) Department Stores

2. Which of the following is not a characteristic of a good DemandTec CP opportunity?

A) Companies not investing heavily in analytics in merchandising and marketing
B) Key retail customers make up a disproportionate amount of sales
C) Branded Fast Moving Consumer Goods (FMCG) selling through retail channels
D) Revenues at least $500 million and trade spend at 15% of revenues

3. The science behind DemandTec's Lifecycle Price Management solution requires products with what characteristics?

A) Short product lifecycles
B) No prior sales history
C) Highly seasonal products
D) Long product lifecycles

4. Which DemandTec CP offerings allow a CP to optimize marketing investments across brands and tactics?

A) Strategic Trade Planning
B) Advanced Deal Management
C) Strategic Marketing Planning
D) Customer Trade Planning

5. A fundamental advantage of DemandTec's Total Trade Optimization offering is the ability for retailers and manufacturers to collaborate on one version of the truth. This is a result of which capability in DemandTec's offering?

A) Advanced analytics and science
B) Professional services
C) Easy to use interface
D) Cloud based business model

Solutions: