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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Topic 1: IBM Business Analytics Portfolio Overview- IBM analytics and data platform overview for midmarket customers
- Key value propositions of IBM Business Analytics solutions
Topic 2: Competitive Positioning- Common objection handling scenarios
- Differentiation of IBM analytics vs competing BI platforms
Topic 3: Customer Use Cases and Value Messaging- Reporting, dashboarding, and business intelligence use cases
- Forecasting and planning scenarios for midmarket organizations
Topic 4: Midmarket Positioning and Sales Approach- Understanding midmarket customer needs and buying drivers
- IBM sales methodology and solution positioning
Topic 5: IBM Analytics Solutions Overview- IBM Planning Analytics overview
- IBM SPSS and predictive analytics basics
- IBM Cognos Analytics overview and capabilities

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What is the definition of an IBM sales stage 04 qualified opportunity?

A) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
B) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
C) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
D) The customer has been BANT qualified.


2. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

A) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.
B) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
C) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
D) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.


3. What would be a good next step to develop the relationship with the customer after the sale?

A) Offer a blanket discount on future purchases
B) Create a case study directly after the sale closes
C) Create a case study based on their successful implementation
D) Recommend entitlement expansion immediately after closing


4. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?

A) Risk/Financial Management and New Business Model
B) Customer Centric Outcomes and Operational Optimization
C) Employee Collaboration and Customer Centric Outcomes
D) Operational Outcomes and Risk/Financial Management


5. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?

A) IBM Cognos Express Administrator
B) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
C) IBM Cognos Express Administrator and an IBM Cognos Express Connector
D) IBM Cognos Express Connector and one of the user roles


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A
Question # 3
Answer: C
Question # 4
Answer: B
Question # 5
Answer: D

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