Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Instant Download Salesforce : MKT-101 Questions & Answers
Check Updated on: Oct 10, 2026
No. of Questions: 157 Questions & Answers with Exam Engine
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- Total Questions: 157
- Updated on: Oct 10, 2026
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- Total Questions: 157
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If your test date is circled on the calendar and study hours are scarce, the Salesforce Build and Analyze Customer Journeys using Marketing Cloud practice questions from ITCertMagic give you a focused route through the material. Every one of the 157 questions in the MKT-101 package targets what the exam actually measures, so each minute of prep counts.
Salesforce MKT-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Message Design and Creation | - Email content development
|
| Topic 2: Analytics and Troubleshooting | - Performance analysis
|
| Topic 3: Introduction to Salesforce Marketing Cloud | - Marketing Cloud overview
|
| Topic 4: Administration | - Account configuration
|
| Topic 5: Summary | - Course review
|
| Topic 6: Subscriber and Data Management | - Audience management
|
| Topic 7: Marketing Automation | - Journey Builder
|
| Topic 8: Message Testing, Delivery, and Email Marketing Best Practices | - Email optimization
|
MKT-101 Certification Exam — Your Questions, Answered
The MKT-101 exam is the official Salesforce exam behind Salesforce Build and Analyze Customer Journeys using Marketing Cloud — passing it earns you the Marketing Cloud Consultant certification, a credential positioned at the Intermediate level. It is built for candidates who want to validate the skills measured by Salesforce Build and Analyze Customer Journeys using Marketing Cloud. Depending on your track, the exam is also linked to the Salesforce Certified Marketing Cloud Email Specialist and Salesforce Marketer Certifications certifications, so one pass can move you toward more than one Salesforce credential.
No prior knowledge of Marketing Cloud is required. Recommended as preparation for Salesforce Marketing Cloud Email Specialist certification. Because Salesforce revises its certification programs from time to time, treat this as a starting point rather than the final word. Confirm the current eligibility requirements on the official Salesforce exam page before you register.
Yes. A free PDF demo of the MKT-101 practice questions is available, so you can check the question style and answer quality before spending anything. Every purchase also includes 365 days of free updates — whenever Salesforce adjusts the Salesforce Build and Analyze Customer Journeys using Marketing Cloud blueprint, your material is refreshed at no cost during that period. After the first year, you can extend the update service at a 50% discount from your member zone.
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The Salesforce Build and Analyze Customer Journeys using Marketing Cloud syllabus is organized into 8 domains. Among the headline areas are Administration, Analytics and Troubleshooting, Message Testing, Delivery, and Email Marketing Best Practices. Rather than copying every subtopic here, we keep the complete, current outline in the Exam Topics section above — work through it domain by domain with the ITCertMagic MKT-101 practice questions so nothing on the blueprint catches you off guard.
Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions:
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. Publication Lists
- B. List Unsubscribes
- C. Journey Builder Sends
Correct Answer: A 🗳️
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?
- A. Replace the Schedule with File Drop and use a filename pattern
- B. Implement an API to start automation with every file transfer.
- C. Replicate the automation and schedule mem to execute server eight hours
Correct Answer: A 🗳️
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
- A. Journey Butter
- B. Contact Builder
- C. Automation Studio
Correct Answer: A 🗳️
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Coy Insights
- C. Einstein Content Selection
Correct Answer: C 🗳️
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
- A. Tracking Extract > File Transfer > Import Activity
- B. Tracking Extract > Import Activity > SQL Activity
- C. Tracking Extract > Import Activity > Data Extension Extract
Correct Answer: A 🗳️
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