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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
B) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
C) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
D) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
E) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

2. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Send carefully planned content to highly engaged recipients.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
D) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
E) Minimize complaints and bounces to establish a good reputation with each ISP.

3. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) Create a calendar reminder and manually close the campaign.
B) In ManageCampaigns, select 45 days for the end element.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) In the Program Designer, configure 45 days for Auto-Close after launch.

4. You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A) In the field mapper screen, select the "Columns Already Included" check box.
B) You must delete the first row of the file before performing the import. Your file must contain actual data only.
C) In the import configuration, select the "First line contains column names" check box.
D) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

5. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Link List
B) Link Table
C) Link Hashmap
D) Insight Link Hashmap
E) Insight Link Report

Solutions: