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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) Add CAPTCHA validation to the form
B) A double opt-in at signup
C) Leverage a Smart Capture block

2. A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Select the Use for triggered send' checkbox.
B) Create from template and choose triggered Send Data Extension template.
C) Include Subscriber key and Emailaddress field as primary key.

3. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Schedule the automation to run hourly.
B) Trigger the automation via API.
C) Use a File Drop starting source.

4. Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A) Mobile Aware
B) MobileResponsive
C) Responsive Aware

5. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A) Sending. Volume > 250,000 Email/Month
B) Requirement to have Custom URLs on images hosted in Marketing Cloud
C) Requirement to have Custom URLs on Cloud Pages

Solutions: