Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Lead Management | 24% | - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Score measures and how scoring is managed - Explain the components and use cases of an automation rule - Define the capabilities of a segmentation rule |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
The MC-201 Exam Explained: Format, Topics, and Policies
Salesforce states the following prerequisites for the Salesforce Certified Marketing Cloud Account Engagement Specialist: Salesforce Administrator credential recommended but not mandatory.
Requirements can be updated, so verify them on the official certification page before you book.
The current exam information lists 60 questions for the MC-201 exam, with 90 minutes minutes to complete them. Rehearsing under a timer at home makes that limit feel routine instead of rushed.
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These are the main domains of the Salesforce Certified Marketing Cloud Account Engagement Specialist blueprint:
- Lead Management (24%)
- Account Engagement Forms, Form Handlers and Landing Pages (20%)
- Visitors and Prospects (8%)
The official outline continues with further domains — all covered in our question bank.
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Because the quality is built in, not claimed. Professional experts and advisors compile the MC-201 bank against the real exam's format and objectives, hard-to-answer points receive careful expert-verified coverage, and the writing stays easy to comprehend for candidates at every level. Behind the content sits well-advised aftersales service: a strictly trained, patient support team available 24/7, an open ear for constructive feedback, a free demo before purchase, and 365 days of free updates after it.
Currently, the MC-201 exam requires a passing score of 72%, and the registration fee is USD 200. These are Salesforce's figures and may be revised, so confirm them on the official site before scheduling.
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
- A. Bob's prospect record will have a tag of "clicked" applied to it.
- B. Bob's visitor record will have a tag of "clicked" applied to it.
- C. Kate's prospect record will show her clicking on the link and filling out the form.
- D. Kate's prospect record will have a tag of "clicked" applied to it.
- E. Bob's prospect record will show him clicking on the link and filling out the form.
Correct Answer: C,D,E 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Forward count
- B. Hard bounces
- C. Skimmed percentage
- D. Total queued
Correct Answer: B 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
How long does it take a drip program to start after unpausing it?
- A. Immediately
- B. Within one hour
- C. Within 5 minutes
- D. Within one business day
Correct Answer: B 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
- A. reCaptcha
- B. Dependent Fields
- C. Enable HTTPS
- D. Honeypot Technique
Correct Answer: A,D 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
What must be created using the classic email builder in order to send an autoresponder?
- A. List email
- B. Test email
- C. Email template
- D. One-to-one email
Correct Answer: C 🗳️
Explanation: Only visible for ITCertMagic members. You can sign-up / login (it's free).
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