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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Marketing Cloud Developer Certification Exam topics
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- Data Management: 22%
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Work with API endpoints for data operations - Implement API authentication methods |
| AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation |
| Platform Architecture | 15% | - Build automations in Automation Studio - Design solutions using Journey Builder - Configure and use Query Activities - Create and manage CloudPages - Implement triggered send architectures |
| Security and Data Governance | 12% | - Apply data retention policies - Configure data privacy and compliance settings - Manage API key security and OAuth flows - Implement role-based access controls |
| Contact Handling | 14% | - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution - Use contact model concepts effectively |
| Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Define contact data structure and contact key - Implement data import and export processes - Utilize Data Views for data access |
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