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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Send the prospects a monthly newsletter with product demos or free trial offers.
B) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
C) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
D) Create an engagement program to send educational content and notify sales if they engage.

2. Administrators can reset passwords for users

A) True
B) False

3. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B) Select the "Accounts" filter that allows filtering by accounts created within the last month.
C) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

4. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A) Content Files
B) Layout Templates
C) List Emails
D) Social Posts
E) Landing Pages

5. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A) Test list
B) Static list
C) Static list or Dynamic, both list can be used
D) Dynamic list

Solutions: