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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An event marketing coordinator is setting up a journey to send a reminder email for an upcoming webinar. The journey should start exactly 48 hours before the webinar for each registered user. The webinar's specific date and time is stored as a `webinarDate` attribute on each registrant's profile.
How should the entry and timing of this journey be configured?

A) Start with an 'Audience Qualification' activity for a segment of "all webinar registrants".
B) Start with a 'Reaction' event that listens for a registration confirmation.
C) Start with a 'Read Audience' activity scheduled to run daily, followed by a condition to check if the webinar date is in 2 days.
D) Start with a scheduled 'Read Audience' activity that runs hourly to check for registrants.

2. A data steward is responsible for ensuring that sensitive customer address data (street, city, state, zip) ingested into a new schema complies with company policy. The policy states this data cannot be used for profiling or personalization without specific consent.
What is the most appropriate action for the steward to take in the schema editor to support this data governance policy?

A) Set the entire schema to be read-only.
B) Remove the fields from the schema and store them in a separate system.
C) Encrypt the fields in the schema.
D) Apply a Data Usage Label (e.g., C5 - No Profiling) to the relevant fields in the schema.

3. A retail marketing strategist is designing a "flash sale" journey. The journey is triggered by a "FlashSale_Started" business event, which contains the sale's end time in its payload. They want to send a "Last Chance" reminder email exactly 1 hour before the sale ends.
How should they configure the timing for this "Last Chance" email within the journey?

A) Use a 'Condition' activity to check the current time against the event's end time.
B) Use a 'Wait' activity that is configured to pause until a specific date and time, calculated using an expression that subtracts one hour from the end time provided in the triggering event's payload.
C) Use a 'Wait' activity with a fixed duration calculated manually before the journey starts.
D) Use a 'Reaction' activity with a timeout equal to the sale's duration minus one hour.

4. A marketing operations user is validating a journey path that is only taken by profiles with `countryCode = "FR"`. They select a test profile that they believe is based in France. In test mode, the profile takes the default path instead of the "FR" path.
Upon inspecting the test profile's attributes in the AEP UI, what is the most likely discrepancy they would find?

A) The `countryCode` attribute is missing from the profile's schema.
B) The profile's `testProfile` flag is set to false.
C) The profile has multiple `countryCode` attributes with different values.
D) The `countryCode` attribute has a value of "fr" (lowercase).

5. A CRM manager wants to trigger a welcome journey the moment a customer's status is upgraded to "Loyalty Member" in their system. This status update populates a "New Loyalty Members" streaming segment in Adobe Experience Platform.
Which activity should be used to start this journey in real-time?

A) An 'Event' activity
B) An 'Audience Qualification' activity
C) A 'Read Audience' activity
D) A 'Condition' activity

Solutions: