Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 16% | - Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning |
| Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Lead Management | 14% | - Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models |
| Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Evaluation | 17% | - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions |
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Add contacts to the program's Campaign as campaign members.
- B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
- C. Use the Add to List completion action on forms.
- D. Use the Add to Nurture action on page layouts.
Correct Answer: A 🗳️
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
- A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
- B. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
- C. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
- D. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
Correct Answer: C 🗳️
"What record page layouts can the Send Engage Email button be added to?
- A. Contract
- B. User
- C. Opportunity
- D. Case
Correct Answer: C 🗳️
Which is true about Marketing Cloud Account Engagement API limits
- A. All editions have 10 000 API limit
- B. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
- C. No limits at all
- D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
Correct Answer: B 🗳️
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?
- A. Only Webinar & Event Attendance
- B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
- C. Webinar & Event Registrations & Attendance
- D. Webinar & Event invite. Registrations & Attendance
Correct Answer: B 🗳️
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